St. Kitts Sustainable Destination Council is an advisory body to the Ministry of Tourism for St. Kitts, the larger of the two Caribbean islands that make up St. Kitts and Nevis in the West Indies. From the moment St Kitts shifted from sugar export to a tourism economy in 2005, the Ministry of Tourism pursued sustainable development to create a “Pro Planet, Pro-People” tourism plan. To realise this plan, the St. Kitts Sustainable Destination Council (SDC) was established — a public-private entity promoting collaboration. Initiatives led by the SDC are holistic, focusing on sociocultural, economic and environmental sustainability. Membership includes stakeholders from outside and within tourism to ensure total cooperation; to date, 100 people have been trained with the help of Sustainable Travel International. The SDC’s early intervention approach, orchestrating environmental education from as early as primary school, is already showing changes in the consciousness of the local population. Because of the SDC’s commitment to making St. Kitts “Good for Us; Better for All”, 80 per cent of residents believe tourism is more positive than negative.