Sustainable First inspires actions and strategies for moving towards a more sustainable pattern of development in tourism providing prosperity and opportunities for all. Our vision is to make the tourism industry the leading activity sector in implementing sustainable strategies and linking them to the United Nations Sustainable Development Goals. Sustainable First is not a certification program but aims to recognize individuals, companies and organizations making significant efforts and contributing to the environmental, social and economic welfare of the planet and all its inhabitants. #BeSustainableFirst

Bernard Metzger, Co-Founder

Bernard is a communication and data management specialist in the travel and tourism sectors with over twenty-five years of experience.

He is a renowned expert on topics related to online tourism marketing, consumer buying behavior and marketing communications and is the Founder and CEO of the TX Group, which includes TravelIndex.com, TravelCommunications.net and Top25Restaurants.com

Mafalda Borea, Co-Founder & CEO

Mafalda has over twenty years experience in the media industry working across destination & cultural tourism and travel technology marketing.

Her career started at CNN where she was for 12 years and where she oversaw the Advertising Sales & Programme Sponsorship business across Southern Europe and the CIS region. She then held a number of positions in media companies and more recently was Deputy-Editor of China Report Magazine in the UK for two years.

She is an advisor at the Confucius Institute for Business at the LSE (London School of Economics).

Ella Windsor, Contributing Editor

Ella is a Latin America specialist and writer. Working with travel, conservation, tourism and creative sectors, she advises Latin American companies expanding into the United Kingdom, and vice versa. She draws from her experience living in the region and from her work with Latin America’s public and private sectors over the past twelve years.

She is a regular contributor to Monocle Magazine and The London Magazine and has previously written for The Daily Telegraph, The Ecologist, The Evening Standard, Suitcase Magazine and Conde Nast Traveller. She is currently involved with setting up the AMA Foundation for Marine Conservation in Baja California, Mexico.

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